Pengembangan Sistem Penilaian Kualitas Pelayanan dengan Metode Importance Performance Analysis (IPA)
DOI:
https://doi.org/10.61769/telematika.v8i1.67Keywords:
Importance Performance Analysis, Feedback, Sistem, Pelayanan rumah sakit, Kepuasan pelanggan, Penilaian kualitasAbstract
Rumah Sakit Advent Bandung (RSAB), yang berlokasi di Jl. Cihampelas No. 161, merupakan salah satu rumah sakit swasta yang ada di Jawa Barat. RSAB ingin terus meningkatkan kepuasan pasien dengan memberikan pelayanan yang berkualitas. Kepuasan pasien sangat erat kaitannya dengan pengelolaan terhadap feedback dari pasien. Saat ini RSAB memiliki kesulitan dalam menilai kualitas pelayanan jasa dan tingkat kepuasan pasien terutama dalam hal mengolah feedback dari pasien. Penelitian ini menggunakan metode Importance Performance Analysis (IPA) yang merupakan salah satu metode untuk mengukur tingkat kepuasan pasien (sudut pandang pasien). Penelitian ini menghasilkan sistem penilaian kualitas pelayanan yang dikembangkan dengan menerapkan metode IPA. Sistem yang dikembangkan memiliki kemampuan dalam mengolah data feedback dari pasien menghasilkan informasi yang berguna untuk mengambil keputusan. Hasil penelitian dari pengujian terhadap sistem yang dikembangkan membantu rumah sakit dalam mengolah data feedback dari pasien menjadi informasi untuk pengambilan keputusan peningkatan kualitas pelayanan.
Bandung Adventist Hospital (BAH) in Jl. Cihampelas No. 161 is a private hospital located in West Java. BAH want to improve patient satisfaction by providing quality service. Patient satisfaction is very closely related to the management of patient's feedback. BAH have difficulty in assessing the quality of service and level of patient satisfaction, especially in terms of processing patients' feedback into useful information. This research applied Importance Performance Analysis (IPA) method to measure the level of satisfaction from the patient's point of view. This research also generates service quality assessment system developed by applying IPA. The system has ability to process patient's feedback data to produce useful inforrmation for decision making. The result of research from system testing help to process patient's feedback data into useful information fro decision-making to improve the quality of service.
References
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Parasuraman, A., V.A. Zeithaml., L.L. Berry. "Servqual: A MultipleItem Scale for Measuring Consumer Perceptions of Service Quality." Journal of Retailing, Vol.64, 1988.
Soehartono, Irawan. "Metode Penelitian Sosial", Edisi 7. Bandung: Remaja Rosdakarya, 2008.
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