MENINJAU ULANG HUBUNGAN ANTARA TELEVISI DAN IKLAN DALAM PEMBENTUKAN POLA MAKNA BUDAYA

Authors

  • Egi Anwari Departemen Desain Komunikasi Visual Institut Teknologi Harapan Bangsa

DOI:

https://doi.org/10.61769/telematika.v7i1.46

Keywords:

Media, Desain, Televisi, Iklan

Abstract

Media adalah artefak dan merupakan sebuah karya desain, sekaligus menjalankan  erannya sebagai penyampai pesan. Salah satu media yang hadir dan masuk hingga ke ruang pribadi adalah televisi. Sebagai karya desain maupun sebagai wadah pesan bagi beragam mitos, ideologi dan segala rayuan seperti janji-janji iklan, televisi telah mengisi ruang dan waktu bagi segala lapisan masyarakat. Televisi menjadi sangat visual karena ia memang untuk diindrai, dan iklan secara terus menerus menyusup ke pikiran, mental dan turut membentuk kepribadian audiennya (pemirsa).

 

Media is artifact and a masterpiece of design, as well as runs its role as a messenger. One of the medias existing and coming into personal space is television. As a design work as well as a  message container for a variety of myths, ideology and all promising kinds such as advertisement, television has filled out time and space for all society levels. Television becomes very visual because it is for sense and advertisement keeps seeping into mind, mentality and helps form its viewers' personality.

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Published

2015-05-06

Issue

Vol. 7 No. 1 (2011)

Section

Articles

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