PEMANFAATAN TEKNOLOGI DIGITAL PADA UMKM (STUDI PENGGUNAAN INTERNET PADA PPKM KABUPATEN BANDUNG)
DOI:
https://doi.org/10.61769/jabs.v4i2.468Abstract
ABSTRACT
The usage of digital technology especially internet has changed the whole world, since APRANET invention in 1969 until today almost every aspects in human life affected by it. Indonesia as number four most populated country in the world, also affected by the usage of the internet. Number of active internet user has increase rapidly, from 500.000 user in 1998, became 25 million within 10 years, and in 2017 has 143,26 million active users recorded (Asosiasi Penyelenggara Jasa Internet Indonesia, 2018). Micro Small Medium Enterprise (MSME) operations process in doing business also affected by the usage of the internet. Internet can improve the way of a company doing its operations process. But not all MSME benefit from technology usage, some of the MSME business owner still having difficulties in adopting internet to its business. This research focus on describing the usage of digital technology especially internet at Paguyuban Pengusaha Kecil Menengah located in Kabupaten Bandung, West Java, Indonesia.
Keywords: Digital technology, internet, Micro Small Medium Enterprise, MSME.
ABSTRAK
Penggunaan teknologi digital khususnya internet telah mengubah dunia, sejak penemuannya pada tahun 1969 dalam wujud APRANET hingga saat ini hampir seluruh aspek dalam kehidupan manusia berubah. Indonesia sebagai salah satu Negara dengan populasi terbayak nomor 4 di dunia tidak luput dari pengaruh penggunaan internet. Jumlah pengguna internet di Indonesia terus bertumbuh mulai dari 500.000 pengguna pada tahun 1998, berkembang menjadi 25 juta pengguna dalam 10 tahun, dan pada tahun 2017 tercatat 143,26 juta pengguna internet aktif di Indonesia (Asosiasi Penyelenggara Jasa Internet Indonesia, 2018). Usaha Mikro Kecil Menengah (UMKM) tidak terlepas dari pengaruh penggunaan internet dalam menjalankan operasinya sehari-hari. Internet dapat mempermudah proses operasi dalam menjalankan bisnis. Namun tidak semua pengusaha UMKM merasakan manfaat dari penggunaan teknologi, beberapa pengusaha UMKM mengalami kesulitan dalam memanfaatkan internet pada bisnisnya. Penelitian ini berfokus pada pemetaan penggunaan teknologi digital khususnya internet pada Paguyuban Pengusaha Kecil Menengah yang berada di Kabupaten Bandung, Jawa Barat, Indonesia.
Kata kunci : Teknologi Digital, Internet, Usaha Mikro Kecil Menengah, UMKM
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