ANALISIS PERUMUSAN STRATEGI BERSAING TELKOMSEL REGIONAL JAWA BARAT MENGGUNAKAN KONSEP ‘RESOURCE-BASED VIEW OF THE FIRM’ DENGAN KERANGKA VRIO

Authors

  • Kristine - Butarbutar Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa-Prodi Manajemen
  • Dodie - Tricahyono Universitas Telkom Jalan Telekomunikasi No 01 Terusan Buah Batu Sukapura Dayeuhkolot, Bandung 40257
  • Tri - Djatmiko Universitas Telkom Jalan Telekomunikasi No 01 Terusan Buah Batu Sukapura Dayeuhkolot, Bandung 40257

DOI:

https://doi.org/10.61769/jabs.v1i2.169

Abstract

ABSTRACT

 

Because of this fast increasing user of internet, many companies as cellular provider do their best to give better service with low prices that causes more competition between telecommunication system company in Indonesia. This is a must for Telkomsel company to find and apply the best competitive strategy in managing its own business. This research was conducted to identify and to examine power resources as well as capability of the company that is potential to create sustainable competitive advantage by using “resource based view” and it was also aimed to find alternative strategy in exploitating power resources and capability to create competitive advantage for the company. Qualitative method was used in this research, the data of which was gained by interviewing the informants by determining “purposive sampling”, analyzing company documents and other research journals by examining validity of the data with triangulation of sources. This research used “Resource based view” approach, VRIO framework, and relevance analysis. The result of this research shows that the company has 22  resources and 10 capability that is potensial to be competitive advantage. Then the analysis using VRIO framework shows result that power resource of Telkomsel service provider that reach sustainable competitive advantage is 11 resources. While the capability of Telkomsel service provider that reaches sustainable competitive advantage is four times its capability.

 

Keywords: resource based view, competitive advantage, VRIO frameworks, relevance analysis, strategy formulation

Author Biographies

Kristine - Butarbutar, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa-Prodi Manajemen

Departemen Manajemen - Secretary and Administration staff

Dodie - Tricahyono, Universitas Telkom Jalan Telekomunikasi No 01 Terusan Buah Batu Sukapura Dayeuhkolot, Bandung 40257

Program Studi Manajemen Bisnis Telekomunikasi dan Informatika

Tri - Djatmiko, Universitas Telkom Jalan Telekomunikasi No 01 Terusan Buah Batu Sukapura Dayeuhkolot, Bandung 40257

Program Studi Manajemen Bisnis Telekomunikasi dan Informatika

References

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Published

2017-03-08

Issue

Vol. 1 No. 2 (2016)

Section

Articles

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