ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS SISTEM INFORMASI PADA SITUS E-COMMERCE TERPILIH DAN HUBUNGANNYA DENGAN KEPUASAN KONSUMEN

Authors

  • Adi - Pradipta Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa-Prodi Manajemen
  • Gery - Lusanjaya Fakultas Ekonomi Universitas Katolik Parahyangan Jalan Ciumbuleuit 94, Bandung, 40141
  • Amelia - Setiawan Fakultas Ekonomi Universitas Katolik Parahyangan Jalan Ciumbuleuit 94, Bandung, 40141

DOI:

https://doi.org/10.61769/jabs.v1i2.166

Abstract

ABSTRACT

Effective information systems is the most important factor to gain competitive advantages in this e-commerce area. The first phase in this study is to identify measurement parameters in assessing system effectiveness from previous researches. This research used four indicators to assess information systems effectiveness and seven indicators to assess the website. The second phase is distributing questionnaires to discover about profile of user in Indonesia and obtain data on most satisfy aspect from online shopping. This study uses nonparametric statistics and using Kendall Tau test to determine the aspects that satisfy consumers to shop online and support the effectiveness of information systems. As a result of this research, there are five aspects that satisfy consumers to shop online and support the effectiveness of information systems that is customer service, time savings due to the activity of online shopping, delivery time, promotion programs, and cyber security. The most satisfying aspect is promotion program offered by the online buying and selling sites such as discounts, vouchers, and others. It is seen from the significant value this aspect the most compared with the four other aspects, which have a significance value of 0.029.

 Keywords: online shopping, information system effectiveness, customer satisfaction, interesting e-commerce program.

Author Biographies

Adi - Pradipta, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa-Prodi Manajemen

Departemen Manajemen - Secretary and Administration staff

Gery - Lusanjaya, Fakultas Ekonomi Universitas Katolik Parahyangan Jalan Ciumbuleuit 94, Bandung, 40141

Program Studi Akuntansi

Amelia - Setiawan, Fakultas Ekonomi Universitas Katolik Parahyangan Jalan Ciumbuleuit 94, Bandung, 40141

Program Studi Akuntansi

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Published

2017-03-08

Issue

Vol. 1 No. 2 (2016)

Section

Articles

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