PENGARUH KUALITAS WEBSITE DAN KEPUASAN ELEKTRONIK TERHADAP LOYALITAS ELEKTRONIK (STUDI PADA PENGGUNA WEBSITE EIGERADVENTURE.COM)

Fajar Maulana Yusuf

Abstract


ABSTRACT

The rapid development of the internet has made the e-commerce industry grow rapidly in Indonesia. In 2019 the world was hit by an outbreak of the Covid 19 disease, which hampered human mobility as well as the Indonesian economy, which had to slump due to the Covid-19 outbreak. The domino effect of the outbreak changed shopping patterns. All use the internet by visiting e-commerce or the company's website to make buying and selling transactions. This increases intense competition between each platform in order to attract customer loyalty. One of the websites of a leading company in the field of fashion and lifestyle is Eiger with the domain eigeradventure.com. The website is something that can keep eiger consumers loyal. This study aims to determine the relationship between the influence of website quality and E-Satisfaction on E-Loyality from the eigeradventure.com website. This research uses quantitative methods with descriptive and causal research types. Sampling using non-probability sampling with the number of respondents as many as 100 people. Based on the results of the study, it can be concluded that the website quality and e-satisfaction variables contribute to e-loyalty by 34.8% and the remaining 66.2% is influenced by other factors. website quality variable affects e-loyalty by 31.01%, for e-satisfaction variable affects e-loyalty by 25.3%. Keywords: Website Quality, E-satisfaction, E-Loyality

Keywords : Website Quality, E-satisfaction, E-Loyality

 

ABSTRAK

Perkembangan internet yang semakin cepat membuat industri e-commerce berkembang pesat di Indonesia. Pada tahun 2019 dunia dilanda wabah penyakit Covid 19 membuat mobilitas manusia menjadi terhambat begitupun perekonomian Indonesia yang harus terpuruk akibat wabah Covid-19 efek domino dari wabah itu membuat pola berbelanja menjadi berubah, semua menggunakan internet dengan mengunjungi e-commerce atau website perusahaan untuk melakukan transaksi jual beli hal ini meningkatkan persaingan yang ketat antar setiap platform agar dapat menarik loyalitas pelanggan, salah satu website dari perusahaan tekemuka dalam bidang fashion dan lifestyle adalah Eiger dengan domain eigeradventure.com, website tersebut menjadi hal yang dapat membuat konsumen eiger tetap loyal. Peneliatian ini bertujuan untuk mengetahui hubungan pengaruh Website Quality dan E-Satisfaction terhadap E-Loyality dari website eigeradventure.com. penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan kausal. Pengambilan sampel menggunakan non-probability sampling dengan jumlah responden sebanyak 100 orang. Berdasarkan hasil penelitian maka dapat disimpulkan bahwa variabel website quality dan e-satisfaction memberikan kontribusi terhadap e-loyalty sebesar 34.8% dan sisanya 66.2% dipengaruhi oleh faktor lain. variabel website quality mempengaruhi e-loyalty sebesar 31,01%, untuk variabel e-satisfaction mempengaruhi e-loyalty sebesar 25,3%.

Kata Kunci: Website Quality, E-satisfaction, E-Loyality




DOI: https://doi.org/10.61769/.v6i1.513

Refbacks

  • There are currently no refbacks.


____________________________________________

STIE Harapan Bangsa

Jl. Dipatiukur no. 80-84 Lt. 2

Bandung 40132


Creative Commons License

Jurnal Of Accounting and Business Studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.